New ways of reaching customers

 In 1970, the continuing cooperation with Südtiroler Molkereigenossenschaft leads to a permanent distribution partnership which was called “Bayernland-Vipiteno s.r.l.” based in Sterzing. Distribution is now carried out by the partnership’s own subsidiary.

 The Bierwürfel soft cheese produced under the Bayernland seal of approval enjoys continually growing popularity and wins a silver Benno-Martiny medal.