In the year 2000, Bayernland celebrated the new millennium with a new slogan: “Wer Käse sagt, meint Bayernland” (“When you say cheese, you mean Bayernland.”)The new marketing concept is based on three pillars: 1. The basic Bayernland range A sustainable basic range and trend-oriented innovations ensure new market share and offer quality. 2. Imported specialities from Switzerland and Italy Distribution of Parmalat products and the Isola-Fresca cheese range results in a new Bavarian-Italian relationship. 3. Numerous own-label and dealer’s brands Bayernland eG is the principal producer and seller of a number of own-label and dealer’s brands for their many trading partners.
